The Zinnia is a 300-room hotel in downtown Minneapolis, Minnesota. This is a full-service hotel, i.e., a hotel providing a wide variety of services including food and beverage facilities and meeting rooms, that has been in business since 1991. The Zinnia was purchased in 2003 by Ms. Lucy Baldercash. Ms. Baldercash is a prominent figure in the metropolitan area and owns several other commercial and retail properties in the Twin Cities. She owns nearly all of the common stock of The Zinnia and closely monitors the management and financial performance of her diversified properties. Ms. Baldercash is also known for her generous support of a local children's charity.
The Zinnia caters to business travelers, who account for 50 percent of annual room bookings, and to local business meetings. The Zinnia is also part of a group of hotels close to the Minneapolis Convention Center and convention business comprises 30 percent of the hotel's customers. Tourist travelers account for the remaining 20 percent.
To continue to serve its business clientele, The Zinnia tries to maintain an ambitious upgrade schedule for guest room and meeting spaces connectivity and technology. Enhanced exercise and well-being facilities and options are also being considered.
Labor Market Analysis